Letter From the Founder
I created Franchise In-Sites in response to what I have seen as a thorn in the side of many franchise systems…the ability, or lack thereof, to efficiently and effectively market their franchise concepts online. Many companies don’t have the budget for the trial and error involved to find good online sources. Still more companies don’t put the correct work toward their effort in regard to campaign management, content evolution, and analytics, in order to get the most out of what they pay for. They simply throw up an ad and wait for the results that they feel they deserve or they pay an advertising agency to do the exact same thing. Compounding these problems is the fact that the advertising industry is a dynamic and who had the best leads yesterday may not have the best leads today.
During the 6 years I spent developing Best Franchise Opportunities for the Franchise Opportunities Network group of Landmark, I gained a very good understanding of what a portal is capable of doing for a concept. I drove Best Franchise Opportunities to the top tier of online franchise advertising by providing a dynamic level of service to my clients and working with them to make their ad campaigns as effective as possible within the capabilities of the site. I have spent the past 7 years managing franchise advertising spends for specific concepts and performing sales analytics on both my efforts and those of the portals. This has provided an intimate knowledge of what each major portal can do for a client, which portals are producing the best conversions, and what it takes to get the most out of a franchise advertising campaign.
For some concepts, the lack of sales they experience is due to problems that are further along in the sales process, whether it’s bad validation from current franchisees, a weak discovery day presentation, or even bad salesmanship. There are many steps to get to a successful franchise sale and the lead generation is only the first. It needs to be a very good step, but it won’t overcome other problems that may exist.
Franchise In-Sites was created for what I would deem “smart” franchise systems. By that I mean for companies who have a solid foundation, the right systems and staff in place, enough budget to realistically achieve their goals, and an understanding of the importance of regular tracking and reporting. We’re here to guide those companies through the maze of advertising their franchise online with customized campaigns that place their concept on the right sites, in the right packages, and at the right prices. Of equal importance, we’re here to analyze the results of the campaign and work with the client to hone their content and processes until it produces the best results possible.
We have established unprecedented relationships with both the franchise advertising portals and our clients, bringing a unique perspective to advertising campaign management and ad mechanics.
We hope to be able to assist you in your franchising endeavor.
David Gollahon – Founder & CEO