Who We Are
Franchise In-Sites is the most knowledgeable and widely experienced team in the franchise advertising space. With 35+ years of franchise advertising development and sales experience, we have an intimate knowledge of the product, how it is created, and how it is delivered. Our years of marketing experience at the franchisor and major brokerage levels provide an equally intimate understanding of how leads are purchased and worked.
The goal of Franchise In-Sites is to provide an enhanced efficiency and effectiveness to the advertising and sales efforts of smart franchise systems. That is, systems that have solid sales processes in place and systems that truly understand the mechanics of their efforts. In order for a concept to succeed, it must have the right product or service, the right company vision, the right management team, the right budget to achieve its current growth goals, the right sales process and the right validation from its franchisees.
Meet The Team
David Gollahon – Founder & CEO
Most recently, he spent 4 years with Landmark Communications where he launched and developed the Best Franchise Opportunities portal for Ad Engine. Working as Senior Account Executive, he drove Best Franchise Opportunities to the top tier of online franchise advertising, bringing in revenue gains of over 42% annually. In this role, he developed both an in-depth knowledge of the online lead product and the clear knowledge of his clients’ needs, resources, and ability to work within the parameters of the online lead industry.
David created Franchise In-Sites as a means to bring individual clients an efficient and effective means to create, manage and analyze their franchise advertising campaigns. Through these efforts, we see the performance of the top franchise advertising portals across multiple industry verticals as the company now manages over $1 million in annual media spend for the expansions of a variety of concepts.
Beth Schmitz-Biegler – President
Beth Schmitz-Biegler has worked in franchising since 2003 and has over twenty five years of small and entrepreneurial business experience in operations, development, marketing and networking. She has also previously served in director-level positions in the fields of executive search and software development.
She brings a unique franchising background to the table, combining experience in a third-party broker network as marketing & technology director with FranNet as well as a decades old franchise system in the role of marketing director for Kitchen Tune-Up. In both environments, she directed local franchisee marketing as well as prospective franchise owner lead generation.
Cheri Gollahon – Manager of Client Services
Cheri Gollahon has worked in multiple industry segments at virtually every level. She has worked as Owner/Operator of a retail clothing store, Client Services Representative for a for commercial interior companies, Product Manager for a major manufacturer, and Account Manager with America’s Best Franchises. She comes to Franchise In-Sites with 15 years of exposure to the franchise marketing sector and a focus on building relationships and putting customer satisfaction first. Cheri’s knowledge of the marketing space and site operation enable her to bring about excellent results on your advertising campaigns.
Letter From The Founder
I created Franchise In-Sites in response to what I have seen as a thorn in the side of many franchise systems…the ability, or lack thereof, to efficiently and effectively market their franchise concepts online. Many companies don’t have the budget for the trial and error involved to find good online sources. Still more companies don’t put the correct work toward their effort in regard to campaign management, content evolution, and analytics, in order to get the most out of what they pay for. They simply throw up an ad and wait for the results that they feel they deserve or they pay an advertising agency to do the exact same thing. Compounding these problems is the fact that the advertising industry is a dynamic and the tactics that worked best in the past may not work as well today.
Franchise In-Sites was created for what I would deem “smart” franchise systems. By that I mean for companies who have a solid foundation, the right systems and staff in place, enough budget to realistically achieve their goals, and an understanding of the importance of regular tracking and reporting. We’re here to guide those companies through the maze of advertising their franchise online with customized campaigns that place their concept on the right sites, in the right packages, and at the right prices. Of equal importance, we’re here to analyze the results of the campaign and work with the client to hone their content and processes until it produces the best results possible.